Powerful Features for Social Media Success
Everything you need to create, schedule, analyze, and automate your social media — powered by Otto AI.
Campaigns, Intelligence & Agency Tools
Advanced campaign settings, Otto memory, performance learning, smart billing, and agency client reporting — all in one platform.
Advanced Campaign Settings
On Create/Edit Campaign, define hashtags, content pillars, KPIs, key messages, brand guidelines, competitors, influencer targets, success metrics, budget allocation, client (agency), and safe mode.
Otto-Pilot, workflows, and the campaign orchestrator read these fields when generating content.
Campaign hub
- • AI Campaign Wizard on create (image/video/post options)
- • Per-campaign analytics page (Entrepreneur+)
- • Unlimited campaigns — images & videos billed from credits
- • Duplicate, schedule all, publish now
Otto Memory
Persistent memory across conversations — posting habits, content preferences, brand notes, and performance insights. View and edit anytime in Otto Memory settings.
Performance Insights
Analytics sync feeds Otto's memory and autopilot prompts. Dashboard card highlights what's working so Otto improves recommendations over time.
Weekly Email & Credit Alerts
- • Monday performance email — posts, credits, platform breakdown, Otto tip
- • 20% low-credit warning — one-time email before you run out
- • 90% upgrade nudge — in-app banner + email when you're close to the limit
Annual Billing
Choose monthly, 3-month prepay (25% off), or annual billing (25% off) at checkout. Credits reset on your billing cycle.
Content DNA Profile
Analytics sync builds a profile of your best hooks, formats, and topics — on your dashboard and in Otto's prompts so every suggestion gets smarter.
AI Marketing Strategy
- • Analyze — AI reads your metrics for week/month/quarter
- • Generate AI Strategy Plan — full plan with recommendations
- • Strategy history & trend — track plans over time
- • Ask AI — Q&A about your strategy
Execute Strategy (draft posts from plan) — Pro
Analytics — two tabs
- • Overview — post status, engagement, platforms (Starter)
- • Campaign & Performance Report — per-campaign metrics, top posts, platform breakdown (Entrepreneur+)
Filter by 7, 30, or 90 days on both tabs.
Workflows
Build AI content pipelines — generate captions, images, or video from a topic. Schedule published posts in Scheduled Posts (pick account + time).
Live Content Score
When Otto schedules a post, you see an instant score with actionable tips — hook strength, CTA, length, and hashtags — before it goes live.
Otto-Pilot (autonomous)
Select a campaign and Otto runs research → content → scheduling using your full campaign brief (hashtags, pillars, KPIs, brand voice). Email when done.
Entrepreneur: command Otto from chat. Pro: hands-free Otto-Pilot runs.
Steal Mode & Viral Alerts
- • Steal Mode — repurpose competitor top posts for your brand
- • Viral Moment Alerts — spiking keywords → 3 drafts + dashboard banner
- • Auto A/B — second variant on every scheduled post (Pro+)
Client Performance Reports
Generate monthly KPI reports per client — posts published, engagements, platforms, media created. Share via public link or download as PDF.
White-Label Approval Emails
Content review emails use your agency name, logo, and sender display name — so clients see your brand, not Postrivio.
Meet Otto — Your AI Social Media Manager
Chat with Otto like a colleague. 87 built-in tools handle scheduling, campaigns, analytics, content creation, and more — with your brand voice and preferences remembered every time.
Core Capabilities
Natural Chat
Talk to Otto like a colleague — he takes action, not just gives advice.
Persistent Memory
Otto Memory stores your business context, brand voice, preferences, and performance learnings — editable in settings and used in every chat.
Voice Commands
Talk to Otto hands-free — dictate posts, give instructions, get updates. (Entrepreneur+)
Proactive Check-Ins
Otto notices when you go quiet and proactively suggests content. (Entrepreneur+)
Content & Creation Tools
AI Caption Regenerator
One click rewrites any caption in 5 tones: funny, professional, urgent, casual, or inspirational.
Repurpose Content
Otto rewrites a single post into platform-perfect versions for every network simultaneously.
Hashtag Research
Get categorized hashtag recommendations — high volume, medium, and niche — tailored to your topic and platform.
Post Preview
See exactly how a post will appear on each platform — character limits, fold point, hashtag warnings — before you publish.
Text Overlays on Images
Ask Otto to add text overlays to any image in your media library — no design tools needed.
Ad Copy Generator
Generate 3 Facebook & Instagram ad variations — headline, primary text, description, CTA — ready to paste into Ads Manager.
Carousel Generator
Ask Otto for a multi-slide carousel — per-slide headlines and body copy for Instagram, LinkedIn, or Facebook. Saved as a draft you can schedule. (Entrepreneur+)
Story & Reel Scripts
Otto writes Story frame plans (hooks, frames, CTA) and Reel/TikTok scripts (hook → body → CTA) on demand from chat. (Entrepreneur+)
AI Voiceover
Turn any script into narration audio from chat — Otto generates MP3 voiceovers you can attach to videos in your media library. (Entrepreneur+)
Strategy & Analytics Tools
AI Marketing Strategy
Analyze metrics, Generate AI Strategy Plan, view history & trends, Ask AI. Execute Strategy creates draft posts. (Entrepreneur+ / Execute: Pro)
Campaign & Performance Report
Analytics tab with per-campaign metrics, top posts, and platform breakdown — 7/30/90-day filters. (Entrepreneur+)
Analytics Reports
Ask "how did my posts do?" — Otto pulls real data and answers in plain English, no spreadsheets.
Performance Summary
Get a plain-English weekly or monthly performance narrative — what worked, what didn't, and exactly what to do next.
Trending Topics
Otto surfaces trending topics in your industry right now — with a specific content angle, ready-to-use hook, and urgency rating.
A/B Testing
Schedule two caption versions at different times, then ask Otto to compare results and declare the winner. Entrepreneur+: manual tests from chat. Pro+: auto A/B on every scheduled post.
Account Health Check
Otto pings live to verify all your social accounts are connected, posting successfully, and showing no recent failures.
Weekly Performance Email
Every Monday Otto emails a personalized week-in-review with posts, credits, growth trends, and a smart tip.
Performance Learning Loop
Synced analytics update Otto's memory and autopilot — dashboard insights show what's working so recommendations improve over time.
Content DNA Profile
After analytics sync, Postrivio builds a DNA profile of your best-performing content — top hooks, formats, and topics — shown on your dashboard and injected into Otto's prompts. (All plans)
Live Content Score
When Otto schedules a post, you get an instant quality score with tips — hook strength, CTA clarity, length, and hashtag balance — before it goes live. (Entrepreneur+)
Smart Credit Alerts
Email when credits hit 20%, plus an in-app banner and email at 90% usage so you can top up or upgrade before running dry.
Compare Platforms
Ask "which platform is performing best?" — Otto compares reach, engagement, and growth across all your connected accounts side-by-side. (Entrepreneur+)
Predict Performance
Otto forecasts how a post will perform before you publish — estimated reach, engagement rate, and best posting time based on your history. (Entrepreneur+)
Generate Report PDF
Ask Otto to build a shareable analytics report, or on Agency generate per-client monthly KPI reports with public link and PDF download. (Entrepreneur+ / Client reports: Agency)
Sentiment Analysis
Ask "how does my audience feel?" — Otto analyses post engagement to give you a positive/neutral/negative breakdown, top resonating themes, and one specific recommendation to improve audience mood. (Pro)
Scheduling & Campaign Tools
Advanced Campaign Settings
Hashtags, pillars, KPIs, brand guidelines, competitors, safe mode — Otto-Pilot and AI read your full brief on every run. (All plans)
Campaign Auto-Builder
Say "run a 2-week Instagram campaign for my product launch" — Otto builds every post, schedules them, and reports back.
30-Day Content Calendar
Otto builds a full month of posts across all your platforms — themed by week, seasonally aware, varied content types.
Post Instantly
Tell Otto "post this now" — he publishes immediately to any connected account, with or without media.
Edit & Reschedule Posts
Ask Otto to update a caption or reschedule a post — he finds it and makes the change in seconds.
Draft Management
Ask Otto to list, rename, or delete your drafts by name — no navigating menus.
Account Management & Monitoring
Account Status Dashboard
Ask "are all my accounts connected?" — Otto shows live connection status, post success rate, last post date, and any failures per account.
Post History
Ask Otto for your recent published posts — filtered by platform, date range, or account. Full status, caption, and delivery info included.
Track Post Delivery
Ask "did that post go out?" — Otto confirms delivery status, publish time, and platform for any post by ID or description.
Reconnect Social Account
If an account goes stale or loses access, ask Otto to reconnect it — he surfaces the OAuth fix link directly in chat, no hunting through settings.
Refresh OAuth Token
Fix posting failures caused by expired platform credentials — Otto refreshes the access token for a specific account without you needing to re-link it.
Batch OAuth Refresh
Refresh credentials for all connected accounts in one command — keeps every platform current and posting without interruption. (Entrepreneur+)
Bulk Post Results
After a bulk schedule run, ask Otto for a full delivery report — success/failure per platform with error details for any that didn't go through. (Entrepreneur+)
Memory & Personalization
Otto Memory Settings
Dedicated page for posting habits, content preferences, brand notes, and performance insights — Otto reads this on every conversation.
Permanent Preferences
"Always post my Instagram at 9am" — Otto saves it permanently to your brand profile and remembers it forever.
Brand Voice Profile
Train Otto on your business name, industry, tone, topics to post about, and topics to avoid.
Smart Posting Times
Otto analyzes your posting history and recommends the exact days and times your audience is most active. (Entrepreneur+)
Audience & Competitor Intelligence
Follower Insights
Get a full breakdown of your audience — demographics, top locations, growth trends, and most-active hours — for any connected platform. (Entrepreneur+)
Find Influencers
Tell Otto your niche — he surfaces relevant influencers with follower counts, engagement rates, and contact info so you can start outreach immediately. (Pro)
Track Competitors
Monitor any competitor's posting frequency, top content, engagement trends, and platform focus — so you always know what's working in your space. (Pro)
Social Listening Summary
Ask "what are people saying about me?" — Otto returns your unread mention count, sentiment breakdown, top keywords, and highest-impact mentions across all platforms. (Pro)
Scan for Mentions
Tell Otto "scan for mentions" — he runs a live sweep of your keywords and hashtags across all platforms and reports back how many new mentions were found, flagging any negative sentiment. (Pro)
Competitor Overview
Ask "how are my competitors doing?" — Otto pulls all tracked competitors' follower counts, posting frequency, last sync, and recent top posts side by side. (Pro)
Competitor Steal Mode
On any competitor's top post, hit "Repurpose for My Brand" — Otto rewrites it in your voice and saves a draft ready to schedule. (Pro)
Viral Moment Alerts
When social listening detects a spiking keyword, Postrivio drafts 3 on-brand posts and shows a dashboard banner so you can ride the trend before it peaks. (Pro)
Audience Demographics
Ask "who follows me?" — Otto returns an age breakdown, gender split, top locations, key interest categories, and peak activity hours based on your accounts and industry benchmarks. (Pro)
CRM & Lead Generation
Capture Lead
Tell Otto "capture this lead" and he saves the contact's name, email, phone, and source directly to your leads list — no copy-pasting into a spreadsheet. (Entrepreneur+)
Add to CRM
Push any contact straight into your CRM with status, notes, and deal value — Otto structures the entry and logs it, ready for your sales team. (Entrepreneur+)
Lead Attribution Report
Ask "which posts are generating leads?" — Otto pulls your full attribution funnel: total leads, conversion rate, leads by status, by platform, and which specific posts drove the most contacts. (Entrepreneur+)
Log a Lead Mid-Chat
"Sarah wants to buy our product" — Otto saves Sarah as a lead instantly, tagged to the platform and source, and adds her to your pipeline without you leaving the chat. (Entrepreneur+)
Send SMS
Ask Otto to send an SMS to any phone number — follow-up messages, lead notifications, or client updates delivered instantly via Twilio. (Pro)
System Diagnostics & DevOps
Run Diagnostics
One command. Eight live health checks. Say "run diagnostics" and Otto sweeps every critical system — or target a specific check by name. (Entrepreneur+)
✦ backend — DB + Redis connectivity
✦ postforme — API ping + sync job status
✦ credits — balance, usage %, reset date
✦ queue — GoodJob depth, failures, errors
✦ stripe — keys, payments, active subs
✦ oauth — token health per social account
✦ pipeline — publish throughput, stall detection
✦ gateway — email (Resend) + SMS (Twilio)
Targeted Checks
Run any single check in isolation — useful when you already know where to look:
"Check my Stripe webhook" → Stripe keys + recent payments
"Audit OAuth tokens" → every account: valid / expiring / expired
"Test Postforme" → live API ping + last sync result
"Load test the pipeline" → throughput stats for 1h, 24h, or 7d
"Validate credits" → plan allowance vs current balance
Summary vs. Detailed Mode
Every diagnostic runs in two modes:
Summary (default)
Status icons + key numbers — fast, scannable overview of all systems in one message.
Detailed mode
Full per-item breakdowns: every OAuth account listed individually, queue errors with timestamps, pipeline throughput with avg processing time.
Know Your Brand. Track Your Leads. Beat Your Competitors.
Three live dashboards — Social Listening, Competitor Intelligence, and Lead Attribution — give you the full picture of what's working and what's making you money.
Social Listening
Monitor every mention of your brand, keywords, and hashtags across all platforms — in real time.
- ✓ Live keyword & hashtag monitoring
- ✓ Sentiment analysis per mention (positive / negative / neutral)
- ✓ Author follower count — know who's talking about you
- ✓ Trend detection: which keywords are spiking right now
- ✓ Negative reputation alerts — catch issues fast
- ✓ Otto can scan & summarize your listening data in chat
- ✓ Viral Moment Alerts — spiking keywords auto-generate 3 draft posts
Available at /social_listening · Pro plan
Competitor Intelligence
Track every competitor's moves — posting frequency, engagement, follower growth — so you always know what's working in your space.
- ✓ Track competitors across multiple platforms
- ✓ Follower count & growth trends
- ✓ Posting frequency analysis
- ✓ Top-performing competitor posts
- ✓ Engagement rate benchmarking
- ✓ Otto can pull a competitor overview in chat instantly
- ✓ Steal Mode — repurpose any competitor post for your brand in one click
Available at /competitor_tracking · Pro plan
Lead Attribution
Finally see which social posts are making you money — with a full lead funnel that tracks every contact from first mention to closed deal.
- ✓ Lead pipeline: New → Contacted → Qualified → Converted
- ✓ Source attribution: which post or platform generated each lead
- ✓ Conversion rate tracking
- ✓ Top lead-generating posts — your ROI proof
- ✓ Platform breakdown: where your best leads come from
- ✓ Otto can show you the full funnel or log a lead in chat
Available at /leads · Entrepreneur+ plan
Multi-Platform Publishing
Post to 9 social platforms — Instagram, Facebook, LinkedIn, TikTok, Twitter/X, YouTube, Pinterest, Threads, Bluesky — with one click.
Multi-Account Management
Connect and manage up to 9 social accounts across multiple platforms from one dashboard.
One-Click Multi-Publishing
Publish simultaneously to all connected platforms — or pick specific accounts for each post.
Platform-Specific Variations
Automatically adapt captions, hashtags, and formatting for each platform's unique format and audience.
Email Content Approvals
AI generates content → emails you for approval → one-click Post Now or Schedule directly from the email.
AI Image Generation
Create stunning images from text prompts and publish them directly to your posts.
AI Video Generation
Generate short videos from text prompts to captivate your audience on Reels, TikTok, and YouTube.
Smart Scheduling
Post at the perfect time, every time — with intelligent scheduling built for real workflows.
Calendar View
Day, week, and month views to visualize your entire content schedule at a glance.
Drag & Drop Scheduling
Reschedule posts instantly by dragging them to a new time on the calendar.
Smart Posting Times
Otto recommends your optimal posting windows based on your history and platform patterns. (Entrepreneur+)
Recurring Posts
Schedule posts to repeat automatically on a cadence. (Entrepreneur+)
Publishing Queue
Queue posts and let the system distribute them evenly across your schedule.
Auto-Publish
Scheduled posts publish automatically at the right time — no action needed from you.
Data-Driven Decisions
Understand exactly what's working — with real data and plain-English explanations from Otto.
Analytics Dashboard
Two tabs: Overview (posts, engagement, platforms) and Campaign & Performance Report (per-campaign metrics, top posts, 7/30/90-day filters). Overview on Starter; full report on Entrepreneur+.
AI Marketing Strategy
Analyze your metrics, generate an AI Strategy Plan, view history & trends, and ask AI questions. Execute Strategy to draft posts — Pro. (Entrepreneur+)
Plain-English Performance Summaries
Ask Otto "how was my week?" — he delivers a full narrative with what worked, what didn't, and what to do next.
A/B Testing
Otto schedules two caption versions, compares real engagement results, and tells you which one won and why.
Smart Posting Times
Personalized optimal posting windows based on your actual data and platform analytics. (Entrepreneur+)
Weekly Performance Email
Every Monday Otto emails a personalized week-in-review with posts, credits, platform breakdown, and a smart tip.
Performance Insights Dashboard
After analytics sync, Otto surfaces what's working on your dashboard and stores learnings in memory — fueling smarter autopilot and chat suggestions.
Smart Credit Alerts
One-time email at 20% credits remaining, plus a 90% usage banner and upgrade email — on every plan.
Trending Topic Detection
Otto identifies what's trending in your industry right now and gives you ready-to-use content angles for each topic.
Organize Your Content
Create, manage, store, and reuse your content — all in one place.
Media Library
Store and organize all your images and videos in one place — searchable, reusable, and accessible from any post.
Drafts & Editing
Create, save, rename, and manage drafts — or ask Otto to handle them by name.
Post Templates
Create reusable templates with customizable variables for your most common post types.
Content Library
Central repository for all your published and draft content — filter by platform, status, or date.
Content Repurposing
Otto rewrites any post for every platform simultaneously — one source, many destinations, no copy-pasting.
Content Approval Workflows
Set up approval processes so content gets reviewed before publishing. (Entrepreneur+)
Plan & Execute Campaigns
From a single sentence to a fully scheduled multi-week campaign — Otto does the heavy lifting.
Campaign Auto-Builder
Tell Otto your goal in one sentence — he builds every post, schedules them, and creates the campaign record automatically.
30-Day Content Calendar
Otto builds a full month of posts across all platforms — themed by week, seasonally aware, varied content types. All scheduled automatically.
Campaign Planner
Plan campaigns visually with timelines, goals, and milestone tracking.
Campaign Wizard
Step-by-step guided campaign creation with AI image/video/post options and templates for common campaign types. (Entrepreneur+)
Advanced Campaign Settings
Hashtags, content pillars, KPIs, key messages, brand guidelines, competitors, influencer targets, success metrics, budget allocation, client link, and safe mode — all feed into Otto and AI generation.
Campaign Analytics
Track engagement, reach, and performance across every post in your campaign in real time.
Ad Copy Generator
Generate 3 Facebook & Instagram ad variations with headline, primary text, description, and CTA — ready for Ads Manager.
Automate Your Processes
Set up rules and triggers that run your social media workflows automatically.
Automated Content Workflows
AI pipelines — generate captions, images, or video from a topic. Schedule in Scheduled Posts when ready. (Entrepreneur+)
Automation Rules
Define rules that automatically trigger actions based on conditions you set.
Trigger-Based Automation
Set up event-based triggers to automatically start workflows when conditions are met.
AI Autopilot — Let AI Run Your Accounts
The most powerful tier: AI Autopilot runs your social media completely autonomously — creating, scheduling, and publishing without you lifting a finger.
AI Autopilot
AI manages your accounts autonomously — generating content, creating media, and posting on schedule.
Auto Content Creation
AI generates captions, hashtags, and content variations automatically — no prompting needed.
Auto Media Generation
AI automatically creates on-brand images and videos for every post.
Auto Campaign Creation
AI builds and launches full multi-platform campaigns based on your goals — hands-free.
AI Strategy Generator
Generate comprehensive content strategies tailored to your brand, industry, and goals — with auto-execution.
Weekly Auto-Analysis
Automated weekly analysis of strategy performance with recommendations automatically applied.
Built for Agencies Managing Clients
Multi-client workspace, team seats, branded billing, client reports, and white-label emails — everything you need to run an agency from Postrivio.
Multi-Client Workspace
20 team seats, per-client campaigns and posts, role-based access (admin, editor, viewer), and a client management dashboard.
Client Performance Reports
Monthly KPI reports per client — posts, engagements, impressions, platforms, and media created. Share via link or download PDF.
White-Label Approval Emails
Content review emails branded with your agency name, logo, and sender — clients see your identity, not Postrivio.
Client Invoicing
Branded agency invoices with your payment link or bank details — clients pay you, not Postrivio.
Full Pro + Otto Autopilot
9,000 credits/month, unlimited campaigns (uses credits), and the same hands-free Otto-Pilot automation as Pro — across every client you manage.
Annual Billing
Pay monthly or annually at checkout — annual saves 2 months. Credits reset on your billing cycle.
Ready to Transform Your Social Media?
Start using these powerful features today and see the difference Otto AI can make in your social media strategy.