Powerful Features for Social Media Success
Hire Otto as your AI employee — chat, strategy, and scheduling included. Credits cover AI production only.
Scheduling, Bio Pages & Agency Tools
Recurring posts, Reels & Stories, UTM/short links, link-in-bio, write API webhooks, and agency client reporting — all in one platform.
Advanced Campaign Settings
On Create/Edit Campaign, define hashtags, content pillars, KPIs, key messages, brand guidelines, success metrics, budget allocation, client (agency), and safe mode.
Otto-Pilot, workflows, and the campaign orchestrator read these fields when generating content.
Campaign hub
- • AI Campaign Wizard on create (image/video/post options)
- • Per-campaign analytics page (Entrepreneur+)
- • Unlimited campaigns — images & videos billed from credits
- • Duplicate, schedule all, publish now
Otto Memory
Persistent memory across conversations — posting habits, content preferences, brand notes, and performance insights. View and edit anytime in Otto Memory settings.
Performance Insights
Analytics sync feeds Otto's memory and autopilot prompts. Dashboard card highlights what's working so Otto improves recommendations over time.
Weekly Email & Credit Alerts
- • Monday performance email — posts, credits, platform breakdown, Otto tip
- • 20% low-credit warning — one-time email before you run out
- • 90% upgrade nudge — in-app banner + email when you're close to the limit
Annual Billing
Choose monthly, 3-month prepay (25% off), or annual billing (25% off) at checkout. Credits reset on your billing cycle.
Content DNA Profile
Analytics sync builds a profile of your best hooks, formats, and topics — on your dashboard and in Otto's prompts so every suggestion gets smarter.
AI Management Strategy
- • Analyze — AI reads your metrics for week/month/quarter
- • Generate AI Strategy Plan — full plan with recommendations
- • Strategy history & trend — track plans over time
- • Ask AI — Q&A about your strategy
Execute Strategy (draft posts from plan) — Pro
Analytics — two tabs
- • Overview — post status, engagement, platforms (Starter)
- • Campaign & Performance Report — per-campaign metrics, top posts, platform breakdown (Entrepreneur+)
Filter by 7, 30, or 90 days on both tabs.
Workflows
Build AI content pipelines — generate captions, images, or video from a topic. Schedule published posts in Scheduled Posts (pick account + time).
Live Content Score
When Otto schedules a post, you see an instant score with actionable tips — hook strength, CTA, length, and hashtags — before it goes live.
Recurring, Reels & Link Tracking
- • Recurring posts — daily / weekly / bi-weekly / monthly series
- • Reels & Stories — first-class placements when scheduling
- • UTM + short links — tag captions & bio; optional /r/ URLs
- • Link in bio — branded page with recent posts & social buttons
Otto-Pilot (autonomous)
Select a campaign and Otto runs research → content → scheduling using your full campaign brief (hashtags, pillars, KPIs, brand voice). Email when done.
Entrepreneur: command Otto from chat. Pro: hands-free Otto-Pilot runs.
Write API & Webhooks
- • POST /api/v1/posts — schedule from Zapier, Make, or custom apps
- • Outbound webhooks — Slack / Zapier on created, published, failed
- • Auto A/B — second variant on every scheduled post (Pro+)
- • Custom bio domains — serve link-in-bio on your domain
Client Performance Reports
Generate monthly KPI reports per client — posts published, engagements, platforms, media created. Share via public link or download as PDF.
White-Label Approval Emails
Content review emails use your agency name, logo, and sender display name — so clients see your brand, not Postrivio.
You're hiring Otto — not buying chat credits
Otto helps with strategy sessions, caption writing, hashtag research, campaign planning, scheduling, and calendar management. Credits are consumed when Postrivio produces AI images (10 credits), AI videos (80 credits, up to 10s on your plan), or merges (5 credits/merge). Media uploads are unlimited.
Meet Otto — Your AI Social Media Manager
Chat with Otto like a colleague. 110 abilities — 90 action tools plus 20 intelligence systems for memory, briefing, planning, and decision-making — with your brand voice remembered every time.
Core Capabilities
Natural Chat
Talk to Otto like a colleague — he takes action, not just gives advice.
Persistent Memory
Otto Memory stores your business context, brand voice, preferences, and performance learnings — editable in settings and used in every chat.
Voice Commands
Talk to Otto hands-free — dictate posts, give instructions, get updates. (Entrepreneur+)
Proactive Check-Ins
Otto surfaces next-best actions on your dashboard and checks in when you go quiet — on every paid plan.
Morning Briefing
Login to a personalized operations brief — priorities, publishing queue, failed posts, and what changed overnight.
Otto Skills
Specialized skill modes route chat to the right tools — strategy, trends, publishing, analytics, and more.
Content & Creation Tools
AI Caption Regenerator
One click rewrites any caption in 5 tones: funny, professional, urgent, casual, or inspirational.
Repurpose Content
Otto rewrites a single post into platform-perfect versions for every network simultaneously.
Hashtag Research
Get categorized hashtag recommendations — high volume, medium, and niche — tailored to your topic and platform.
Post Preview
See exactly how a post will appear on each platform — character limits, fold point, hashtag warnings — before you publish.
Text Overlays on Images
Ask Otto to add text overlays to any image in your media library — no design tools needed.
Ad Copy Generator
Generate 3 Facebook & Instagram ad variations — headline, primary text, description, CTA — ready to paste into Ads Manager.
Carousel Generator
Ask Otto for a multi-slide carousel — per-slide headlines and body copy for Instagram, LinkedIn, or Facebook. Saved as a draft you can schedule. (Entrepreneur+)
Story & Reel Scripts
Otto writes Story frame plans and Reel/TikTok scripts from chat — and you can schedule Reels & Stories as first-class placements from the calendar and Create & Schedule. (Scripts: Entrepreneur+)
AI Voiceover
Turn any script into narration audio from chat — Otto generates MP3 voiceovers you can attach to videos in your media library. (Entrepreneur+)
Video Trim, Edit & Merge
Ask Otto to trim clips, merge videos, or edit media from your library — saved as new items ready to schedule. (Entrepreneur+)
Draft Autosave
Captions autosave as you type across the calendar, media library, workflows, and content forms — recover work if you navigate away.
Strategy & Analytics Tools
AI Management Strategy
Analyze metrics, Generate AI Strategy Plan, view history & trends, Ask AI. Execute Strategy creates draft posts. (Entrepreneur+ / Execute: Pro)
Campaign & Performance Report
Analytics tab with per-campaign metrics, top posts, and platform breakdown — 7/30/90-day filters. (Entrepreneur+)
Analytics Reports
Ask "how did my posts do?" — Otto pulls real data and answers in plain English, no spreadsheets.
Performance Summary
Get a plain-English weekly or monthly performance narrative — what worked, what didn't, and exactly what to do next.
Trending Topics
Otto surfaces trending topics in your industry right now — with a specific content angle, ready-to-use hook, and urgency rating.
A/B Testing
Schedule two caption versions at different times, then ask Otto to compare results and declare the winner. Entrepreneur+: manual tests from chat. Pro+: auto A/B on every scheduled post.
Account Health Check
Otto pings live to verify all your social accounts are connected, posting successfully, and showing no recent failures.
Weekly Performance Email
Every Monday Otto emails a personalized week-in-review with posts, credits, growth trends, and a smart tip.
Performance Learning Loop
Synced analytics update Otto's memory and autopilot — dashboard insights show what's working so recommendations improve over time.
Content DNA Profile
After analytics sync, Postrivio builds a DNA profile of your best-performing content — top hooks, formats, and topics — shown on your dashboard and injected into Otto's prompts. (All plans)
Live Content Score
When Otto schedules a post, you get an instant quality score with tips — hook strength, CTA clarity, length, and hashtag balance — before it goes live. (Entrepreneur+)
Smart Credit Alerts
Email when credits hit 20%, plus an in-app banner and email at 90% usage so you can top up or upgrade before running dry.
Compare Platforms
Ask "which platform is performing best?" — Otto compares reach, engagement, and growth across all your connected accounts side-by-side. (Entrepreneur+)
Predict Performance
Otto forecasts how a post will perform before you publish — estimated reach, engagement rate, and best posting time based on your history. (Entrepreneur+)
Generate Report PDF
Ask Otto to build a shareable analytics report, or on Agency generate per-client monthly KPI reports with public link and PDF download. (Entrepreneur+ / Client reports: Agency)
Scheduling & Campaign Tools
Advanced Campaign Settings
Hashtags, pillars, KPIs, brand guidelines, safe mode — Otto-Pilot and AI read your full brief on every run. (All plans)
Campaign Auto-Builder
Say "run a 2-week Instagram campaign for my product launch" — Otto builds every post, schedules them, and reports back.
30-Day Content Calendar
Otto builds a full month of posts across all your platforms — themed by week, seasonally aware, varied content types.
Post Instantly
Tell Otto "post this now" — he publishes immediately to any connected account, with or without media.
Edit & Reschedule Posts
Ask Otto to update a caption or reschedule a post — he finds it and makes the change in seconds.
Draft Management
Ask Otto to list, rename, or delete your drafts by name — no navigating menus.
Recurring Posts
Schedule a post to repeat daily, weekly, bi-weekly, or monthly — the full series appears on your calendar.
Reels & Stories Placement
Pick feed, Reels, or Stories when scheduling — Postforme gets the correct placement for Instagram, Facebook, and Threads.
Account Management & Monitoring
Account Status Dashboard
Ask "are all my accounts connected?" — Otto shows live connection status, post success rate, last post date, and any failures per account.
Post History
Ask Otto for your recent published posts — filtered by platform, date range, or account. Full status, caption, and delivery info included.
Track Post Delivery
Ask "did that post go out?" — Otto confirms delivery status, publish time, and platform for any post by ID or description.
Reconnect Social Account
If an account goes stale or loses access, ask Otto to reconnect it — he surfaces the OAuth fix link directly in chat, no hunting through settings.
Refresh OAuth Token
Fix posting failures caused by expired platform credentials — Otto refreshes the access token for a specific account without you needing to re-link it.
Batch OAuth Refresh
Refresh credentials for all connected accounts in one command — keeps every platform current and posting without interruption. (Entrepreneur+)
Bulk Post Results
After a bulk schedule run, ask Otto for a full delivery report — success/failure per platform with error details for any that didn't go through. (Entrepreneur+)
Memory & Personalization
Otto Memory Settings
Dedicated page for posting habits, content preferences, brand notes, and performance insights — Otto reads this on every conversation.
Permanent Preferences
"Always post my Instagram at 9am" — Otto saves it permanently to your brand profile and remembers it forever.
Brand Voice Profile
Train Otto on your business name, industry, tone, topics to post about, and topics to avoid.
Smart Posting Times
Otto analyzes your posting history and recommends the exact days and times your audience is most active. (Entrepreneur+)
Leads & CRM
Capture Lead
Tell Otto "capture this lead" and he saves the contact's name, email, phone, and source directly to your leads list. (Entrepreneur+)
Add to CRM
Push any contact straight into your CRM with status, notes, and deal value. (Entrepreneur+)
Lead Attribution Report
Ask "which posts are generating leads?" — Otto pulls your attribution funnel: leads by status, by platform, and top posts. (Entrepreneur+)
Log a Lead Mid-Chat
"Sarah wants to buy our product" — Otto saves Sarah as a lead instantly without leaving chat. (Entrepreneur+)
Send SMS
Coming SoonText-message follow-ups, notifications, and approval links from Otto.
Know What Needs Attention — Before You Ask
The Overview dashboard is your command center: Otto Brain powers morning briefings, publishing health, and a What Changed feed every time you log in.
Morning Briefing
Personalized greeting with today's priorities, publishing queue status, and Otto's narrative of what's happening in your workspace.
Publishing Command Center
Upcoming posts, failed publishes, drafts awaiting approval, and accounts needing reconnect — in one strip on Overview.
What Changed Feed
Overnight and weekly digest of performance shifts, new drafts, failed posts, and metrics that moved — so nothing slips through.
Action Launch Pad
One-click cards for campaign health, upcoming posts, approvals waiting, performance, and Otto's top suggestion for today.
Social Media Dashboard
Per-platform follower, engagement, and metrics view — refresh on demand without blocking page load.
Agency Dashboard
Multi-client workspace with team roles, client reports, invoicing, and white-label approvals — on the Agency plan, inside your Dashboard.
Track Your Leads. Prove Your ROI.
Lead Attribution shows which posts and platforms drive real business results — log leads from chat and see your funnel in one place.
Lead Attribution
See which social posts are making you money — with a lead funnel from first mention to closed deal.
- ✓ Lead pipeline: New → Contacted → Qualified → Converted
- ✓ Source attribution: which post or platform generated each lead
- ✓ Conversion rate tracking
- ✓ Top lead-generating posts — your ROI proof
- ✓ Platform breakdown: where your best leads come from
- ✓ Otto can show you the full funnel or log a lead in chat
Available at /leads · Entrepreneur+ plan
Multi-Platform Publishing
Post to 9 social platforms — Instagram, Facebook, LinkedIn, TikTok, Twitter/X, YouTube, Pinterest, Threads, Bluesky — with one click.
Multi-Account Management
Connect and manage up to 9 social accounts across multiple platforms from one dashboard.
One-Click Multi-Publishing
Publish simultaneously to all connected platforms — or pick specific accounts for each post.
Platform-Specific Variations
Automatically adapt captions, hashtags, and formatting for each platform's unique format and audience.
Email Content Approvals
AI generates content → emails you for approval → one-click Post Now or Schedule directly from the email.
AI Image Generation
Create stunning images from text prompts and publish them directly to your posts.
AI Video Generation
Generate short videos from text prompts to captivate your audience on Reels, TikTok, and YouTube.
Smart Scheduling
Post at the perfect time, every time — with intelligent scheduling built for real workflows.
Calendar View
Day, week, and month views to visualize your entire content schedule at a glance.
Drag & Drop Scheduling
Reschedule posts instantly by dragging them to a new time on the calendar.
Smart Posting Times
Otto recommends your optimal posting windows based on your history and platform patterns. (Entrepreneur+)
Recurring Posts
Schedule posts to repeat daily, weekly, bi-weekly, or monthly — the series is created on your calendar upfront.
Reels & Stories
Schedule as feed, Reels, or Stories. Reels need video; Stories work with image or video.
UTM & Short Links
Add UTM tags to caption URLs when scheduling. Optional short links at /r/code with click tracking.
Publishing Queue
Queue posts and let the system distribute them evenly across your schedule.
Auto-Publish
Scheduled posts publish automatically at the right time — no action needed from you.
Data-Driven Decisions
Understand exactly what's working — with real data and plain-English explanations from Otto.
Analytics Dashboard
Two tabs: Overview (posts, engagement, platforms) and Campaign & Performance Report (per-campaign metrics, top posts, 7/30/90-day filters). Overview on Starter; full report on Entrepreneur+.
AI Management Strategy
Analyze your metrics, generate an AI Strategy Plan, view history & trends, and ask AI questions. Execute Strategy to draft posts — Pro. (Entrepreneur+)
Plain-English Performance Summaries
Ask Otto "how was my week?" — he delivers a full narrative with what worked, what didn't, and what to do next.
A/B Testing
Otto schedules two caption versions, compares real engagement results, and tells you which one won and why.
Smart Posting Times
Personalized optimal posting windows based on your actual data and platform analytics. (Entrepreneur+)
Weekly Performance Email
Every Monday Otto emails a personalized week-in-review with posts, credits, platform breakdown, and a smart tip.
Performance Insights Dashboard
After analytics sync, Otto surfaces what's working on your dashboard and stores learnings in memory — fueling smarter autopilot and chat suggestions.
Smart Credit Alerts
One-time email at 20% credits remaining, plus a 90% usage banner and upgrade email — on every plan.
Trending Topic Detection
Otto identifies what's trending in your industry right now and gives you ready-to-use content angles for each topic.
Organize Your Content
Create, manage, store, and reuse your content — all in one place.
Media Library
Store and organize all your images and videos in one place — searchable, reusable, full-screen preview, and accessible from any post.
Draft Autosave
Captions and first comments autosave as you type in the calendar, media library modals, workflows, and content forms.
Drafts & Editing
Create, save, rename, and manage drafts — or ask Otto to handle them by name.
Post Templates
Create reusable templates with customizable variables for your most common post types.
Content Library
Central repository for all your published and draft content — filter by platform, status, or date.
Content Repurposing
Otto rewrites any post for every platform simultaneously — one source, many destinations, no copy-pasting.
Content Approval Workflows
Set up approval processes so content gets reviewed before publishing. (Entrepreneur+)
Share One Link. Connect Your Stack.
Branded bio pages, UTM tracking, short links, and a write API with Zapier/Slack webhooks.
Link in Bio
Public /b/ page with buttons, recent posts, and social icons. Pro/Agency: per-client pages and custom domains.
UTM & Short Links
Tag caption and bio URLs. Optional /r/ short links with click counts. Account defaults on the API Keys page.
Write API + Webhooks
POST /api/v1/posts to schedule from Zapier, Make, or your app. Outbound webhooks on created, published, and failed. (Pro+)
Plan & Execute Campaigns
From a single sentence to a fully scheduled multi-week campaign — Otto does the heavy lifting.
Campaign Auto-Builder
Tell Otto your goal in one sentence — he builds every post, schedules them, and creates the campaign record automatically.
30-Day Content Calendar
Otto builds a full month of posts across all platforms — themed by week, seasonally aware, varied content types. All scheduled automatically.
Campaign Planner
Plan campaigns visually with timelines, goals, and milestone tracking.
Campaign Wizard
Step-by-step guided campaign creation with AI image/video/post options and templates for common campaign types. (Entrepreneur+)
Advanced Campaign Settings
Hashtags, content pillars, KPIs, key messages, brand guidelines, success metrics, budget allocation, client link, and safe mode — all feed into Otto and AI generation.
Campaign Analytics
Track engagement, reach, and performance across every post in your campaign in real time.
Ad Copy Generator
Generate 3 Facebook & Instagram ad variations with headline, primary text, description, and CTA — ready for Ads Manager.
Automate Your Processes
Set up rules and triggers that run your social media workflows automatically.
Automated Content Workflows
AI pipelines — generate captions, images, or video from a topic. Schedule in Scheduled Posts when ready. (Entrepreneur+)
Automation Rules
Define rules that automatically trigger actions based on conditions you set.
Trigger-Based Automation
Set up event-based triggers to automatically start workflows when conditions are met.
AI Autopilot — Let AI Run Your Accounts
The most powerful tier: AI Autopilot runs your social media completely autonomously — creating, scheduling, and publishing without you lifting a finger.
AI Autopilot
AI manages your accounts autonomously — generating content, creating media, and posting on schedule.
Auto Content Creation
AI generates captions, hashtags, and content variations automatically — no prompting needed.
Auto Media Generation
AI automatically creates on-brand images and videos for every post.
Auto Campaign Creation
AI builds and launches full multi-platform campaigns based on your goals — hands-free.
AI Strategy Generator
Generate comprehensive content strategies tailored to your brand, industry, and goals — with auto-execution.
Weekly Auto-Analysis
Automated weekly analysis of strategy performance with recommendations automatically applied.
Built for Agencies Managing Clients
Multi-client workspace, team seats, branded billing, client reports, and white-label emails — available on the Agency plan.
Multi-Client Workspace
20 team seats, per-client campaigns and posts, role-based access (admin, editor, viewer), and a client management dashboard.
Client Performance Reports
Monthly KPI reports per client — posts, engagements, impressions, platforms, and media created. Share via link or download PDF.
White-Label Approval Emails
Content review emails branded with your agency name, logo, and sender — clients see your identity, not Postrivio.
Client Invoicing
Branded agency invoices with your payment link or bank details — clients pay you, not Postrivio.
Per-Client Bio Pages
Dedicated link-in-bio pages per client, with custom domains on Pro and Agency.
Full Pro + Otto Autopilot
5,000 credits/month, 480 posts/month, and hands-free Otto-Pilot automation across every client you manage.
Annual Billing
Pay monthly or annually at checkout — annual saves 2 months. Credits reset on your billing cycle.
Plans at a Glance
Otto for strategy and planning, unlimited media uploads, scheduling, and calendar management. Credits apply to AI production — images (10 credits), videos (80 credits on your plan, up to 10s), and merges (5 credits/merge).
Starter
$40/mo
- ✓ 80 posts/month
- ✓ 600 credits/month
- ✓ Strategy, captions & scheduling with Otto
- ✓ Unlimited media uploads
- ✓ 9 social platforms
Entrepreneur
$80/mo
- ✓ 120 posts/month
- ✓ 1,200 credits/month
- ✓ Strategy, captions & scheduling with Otto
- ✓ Unlimited media uploads
- ✓ 9 social platforms
Pro
$160/mo
- ✓ 240 posts/month
- ✓ 2,400 credits/month
- ✓ Strategy, captions & scheduling with Otto
- ✓ Unlimited media uploads
- ✓ 9 social platforms
Agency
$360/mo
- ✓ 480 posts/month
- ✓ 5,000 credits/month
- ✓ Strategy, captions & scheduling with Otto
- ✓ Unlimited media uploads
- ✓ 9 social platforms
Need a one-time boost? Credit packs from $10 (250 credits) to $50 (1,500 credits) — ideal for seasonal campaigns. See credit packs.
Ready to Transform Your Social Media?
Start using these powerful features today and see the difference Otto AI can make in your social media strategy.