Pricing & Plans
You're hiring Otto — not buying credits for conversations. Credits cover AI production only.
Not a credit-based chatbot — an AI employee
Otto helps with strategy, brainstorming, captions, scheduling, and planning. Credits are used when Postrivio creates AI images (10 credits), AI videos (80 credits for up to 10s), and video merges (5 credits/merge). Unlimited media uploads on every plan.
Earn 30% recurring commission promoting Postrivio — join the Affiliate Program.
Pay 3 months upfront and save 25%. Pay annually and save 25%. Credits reset monthly on all plans.
Included on every plan
Starter
$40/month
9 platforms · 80 posts/month · 600 credits/month
7 videos or 60 images or mix it up (10s videos)
💬 Strategy, captions & scheduling with Otto
- 📱 Multi-Platform Publishing
- ✅ Connect up to 9 social accounts
- ✅ Post to Instagram, Facebook, LinkedIn, TikTok, Twitter/X, YouTube, Pinterest, Threads, Bluesky
- ✅ Platform-specific content variations
- 📅 Scheduling & Publishing
- ✅ Manual post creation & scheduling
- ✅ Drag & drop calendar scheduling
- ✅ Calendar view (day / week / month)
- ✅ Publishing queue management
- ✅ Auto-publish at scheduled times
- ✅ Recurring posts — daily, weekly, bi-weekly, or monthly series
- ✅ Reels & Stories — schedule feed, Reels, or Stories placements
- ✅ First comment — optional auto first comment on supported platforms
- ✅ UTM tags & short links — add tracking params; optional /r/ short URLs in captions
- 🔗 Link in bio
- ✅ Branded bio page with custom slug
- ✅ Link buttons, recent posts, and social buttons
- ✅ Per-link UTM fields and click counts
- 🎨 AI-Assisted Content Creation
- ✅ AI Image Generation — via Media Creation page (button-driven)
- ✅ AI Video Generation — via Media Creation page (button-driven)
- ✅ AI caption writer
- ✅ AI content ideas
- ✅ AI Caption Regenerator — rewrite in 5 tones instantly
- ✅ Post Preview — char limits, fold point, hashtag warnings per platform
- 📁 Content Management
- ✅ Media library
- ✅ Drafts — create, edit, rename, delete
- ✅ Post templates
- ✅ Content library
- 🧠 Strategy, Captions & Scheduling with Otto
- ✅ Otto Memory — remembers your business across conversations
- ✅ Brand Voice Profile — tone, topics, industry, avoid list
- ✅ Strategy & Planning — brainstorm campaigns, calendars, and content ideas
- ✅ Caption & Hashtag Help — unlimited rewrites and suggestions
- ✅ Scheduling Assistance — organize and plan posts with Otto (included)
- ✅ 80 posts/month · 600 credits/month for AI images & videos only
- ✅ Unlimited media uploads
- Talking to Otto never uses credits — only AI production does.
- 👥 Team
- ✅ 1 team seat — invite a collaborator with role-based access
- 📢 Campaigns
- ✅ Campaign manager — create, edit, schedule posts per campaign (unlimited campaigns; uses credits)
- ✅ Advanced Campaign Settings — hashtags, content pillars, KPIs, brand guidelines, budget, safe mode
- ✅ Campaign images & videos billed from your credit balance
- 📊 Analytics
- ✅ Analytics — posts, engagement, platform breakdown (7/30/90 days)
- ✅ Post performance breakdown
- ✅ Weekly Performance Email — Monday recap delivered to your inbox
- ✅ Performance Insights — dashboard card; Otto uses your results to improve suggestions
- ✅ Otto proactive suggestions — next-best-action cards on Overview
- ✅ Smart Credit Alerts — email at 20% remaining; in-app nudge at 90%
- ✅ Credit Auto-Refill — never run out mid-campaign
- Not included
🚫 Otto executes actions (post, schedule, generate) from chat🚫 Voice commands🚫 Workflows🚫 AI Management Strategy (Analyze + Plan)🚫 Campaign & Performance Report tab🚫 Bulk scheduling🚫 Campaign auto-builder🚫 A/B testing🚫 Performance summary narratives🚫 Ad copy generator🚫 Full AI Autopilot
Entrepreneur
Most Popular$80/month
9 platforms · 120 posts/month · 1,200 credits/month
15 videos or 120 images or mix it up (10s videos)
⚡ You give the command — Otto executes it
- 📱 Everything in Starter, plus:
- 👥 Team
- ✅ 2 team seats — invite collaborators with role-based access
- 🤖 Otto-Pilot — Command-Driven Automation
- ✅ Schedule posts from chat — "schedule this for Friday 9am" → done
- ✅ Post now from chat — "post this to my Instagram" → published instantly
- ✅ Generate image from chat — "generate an image of a sunset" → created & saved
- ✅ Generate video from chat — describe it, Otto creates and saves it
- ✅ Edit & reschedule from chat — update caption or move post time by asking
- ✅ Delete posts from chat — cancel any scheduled post by describing it
- ✅ Bulk Schedule — post to multiple platforms at once in one command
- ✅ Bulk Post Results — get a full delivery report for any bulk run (success/fail per platform)
- ✅ Workflows — AI content pipelines (caption, image, or video); schedule in Scheduled Posts
- ✅ Voice Commands — dictate posts and instructions hands-free
- ✅ Batch Refresh OAuth Tokens — refresh credentials for all accounts in one command
- 🧠 Full Otto AI Toolkit (90 tools)
- ✅ Content Repurposing — one post rewritten for every platform simultaneously
- ✅ Campaign Auto-Builder — one sentence → full multi-post campaign, built & scheduled
- ✅ A/B Testing — schedule two captions from chat; Otto compares engagement & declares winner
- ✅ Carousel, Story & Reel scripts — multi-slide carousels, Story plans, and short-form video scripts from chat
- ✅ AI Voiceover — turn any script into narration audio; attach to videos in your library
- ✅ Video trim, edit & merge — Otto edits library media from chat
- ✅ Live Content Score — instant quality score with tips when Otto schedules a post
- ✅ Ad Copy Generator — 3 Facebook/Instagram ad variations, Ads Manager ready
- ✅ Text Overlays on Images — add text to media library images via chat
- ✅ Trending Topics — what's hot in your industry right now, with hooks
- ✅ Performance Summary — plain-English: what worked, what didn't, what to do next
- ✅ Smart Posting Times — AI recommends your optimal windows per platform
- 🧠 AI Management Strategy
- ✅ Analyze — AI reads your metrics (week / month / quarter)
- ✅ Generate AI Strategy Plan — actionable recommendations, not a generic PDF
- ✅ Strategy history & trend — track plans over time
- ✅ Ask AI — Q&A about your strategy
- 📊 Advanced Analytics
- ✅ Full platform analytics breakdown
- ✅ Campaign & Performance Report — per-campaign metrics, top posts, platform breakdown
- ✅ Per-campaign analytics page
- ✅ Compare Platforms — side-by-side reach, engagement & growth across all accounts
- ✅ Predict Performance — AI forecasts estimated reach & engagement before you publish
- ✅ Generate Report PDF — shareable analytics reports for clients or your own records
- 📊 Lead Attribution
- ✅ Lead Attribution Dashboard — full pipeline view: New → Contacted → Qualified → Converted
- ✅ ROI Tracking — see exactly which posts and platforms are generating leads
- ✅ Conversion Rate Analytics — track your funnel performance over any time period
- ✅ Log Leads from Chat — Otto adds leads to your pipeline mid-conversation
- ✅ Lead Attribution Report (Otto) — ask "which posts are generating leads?" and get the full breakdown
- 🎯 CRM & Lead Generation
- ✅ Capture Lead — save contact details directly to your leads list from chat
- ✅ Add to CRM — push contacts with status, notes & deal value to your CRM instantly
- 📢 Campaign Management
- ✅ Campaign Wizard — AI image / video / post options on create
- ✅ Advanced settings feed Otto & AI (hashtags, pillars, KPIs, brand voice)
- ✅ Campaign goals & milestone tracking
- Not included
🚫 Execute Strategy (auto-draft posts from plan)🚫 Otto-Pilot autonomous runs🚫 Otto acts without being asked🚫 Auto content creation (hands-free)🚫 Auto campaign creation & launching🚫 Weekly auto-analysis with strategy applied🚫 30-Day Calendar auto-execution
Pro
$160/month
9 platforms · 240 posts/month · 2,400 credits/month
30 videos or 240 images or mix it up (10s videos)
🚀 Otto runs everything — no input required
- 🚀 Everything in Entrepreneur, plus:
- 👥 Team
- ✅ 3 team seats — invite collaborators with role-based access
- 🤖 Full Otto Autopilot
- ✅ Otto-Pilot — hands-free runs using your full campaign brief (hashtags, pillars, KPIs, safe mode)
- ✅ Otto autonomous check-ins — proactive inbox messages when you go quiet, without being asked
- ✅ Execute Strategy — turn AI Management Strategy plans into draft scheduled posts
- ✅ Auto Content Creation — Otto writes, generates, and posts on a schedule you set once
- ✅ Auto Image & Video Generation — Otto creates media as needed, no prompt required
- ✅ Auto Campaign Creation & Launch — Otto detects upcoming events and launches campaigns proactively
- ✅ 30-Day Calendar Auto-Execution — Otto builds the calendar AND runs it, week after week
- ✅ Weekly Auto-Analysis — Otto reviews your analytics every Monday and adjusts strategy automatically
- ✅ AI Personality Customization — tune exactly how Otto communicates on your behalf
- Set it once. Otto handles everything from there.
- 📊 Premium Analytics
- ✅ Performance forecasting
- ✅ Auto A/B Testing — every scheduled post gets a second variant; Otto compares results in 48h and saves learnings
- 🔗 Link in bio (Pro)
- ✅ Multiple bio pages — personal + per-client pages
- ✅ Custom domains — verify TXT/CNAME and serve your bio on your domain
- 🔌 API & Integrations
- ✅ Read + Write API — list and create scheduled posts via
X-Api-Key - ✅ Outbound webhooks — Zapier Catch Hook, Slack Incoming Webhook, or Make on post.created / published / failed
- ✅ UTM defaults — account-level source/medium/campaign for captions and bio links
- 🎯 Full CRM & Lead Generation
- 🔜 Send SMS — Coming Soon — text-message follow-ups, notifications, and approval links
- ✅ Full lead management pipeline
Agency
$360/month
9 platforms · 480 posts/month · 5,000 credits/month
62 videos or 500 images or mix it up (10s videos)
🏢 Multi-client workspace with team seats & client billing
- 🏢 Everything in Pro, plus:
- 👥 Agency Workspace
- ✅ 20 team seats — invite admins, editors & viewers
- ✅ Client management dashboard — manage all clients in one place
- ✅ Per-client campaigns & posts — scoped workspace for each client
- ✅ Agency billing profile — legal name, address & invoice branding
- ✅ Client invoicing — branded invoices; clients pay your agency directly
- ✅ Client performance reports — monthly KPI report per client with shareable link & PDF download
- ✅ Client approval portal — invite clients to review, approve, or reject drafts via a branded link
- ✅ White-label approval emails — your agency name, logo & sender on content review emails
- ✅ Per-client link-in-bio pages — dedicated bio pages + custom domains for clients
- 📈 Higher Limits
- ✅ 5,000 credits/month — highest monthly allowance
- ✅ Unlimited campaigns (uses credits) · 480 posts/month
- ✅ 50 GB storage
- ✅ Full Otto Autopilot — same autonomous automation as Pro
Scheduling, Bio Pages & Agency Tools
Recurring posts, Reels & Stories, UTM/short links, link-in-bio, write API webhooks, and agency client reporting — all in one platform.
Advanced Campaign Settings
On Create/Edit Campaign, define hashtags, content pillars, KPIs, key messages, brand guidelines, success metrics, budget allocation, client (agency), and safe mode.
Otto-Pilot, workflows, and the campaign orchestrator read these fields when generating content.
Campaign hub
- • AI Campaign Wizard on create (image/video/post options)
- • Per-campaign analytics page (Entrepreneur+)
- • Unlimited campaigns — images & videos billed from credits
- • Duplicate, schedule all, publish now
Otto Memory
Persistent memory across conversations — posting habits, content preferences, brand notes, and performance insights. View and edit anytime in Otto Memory settings.
Performance Insights
Analytics sync feeds Otto's memory and autopilot prompts. Dashboard card highlights what's working so Otto improves recommendations over time.
Weekly Email & Credit Alerts
- • Monday performance email — posts, credits, platform breakdown, Otto tip
- • 20% low-credit warning — one-time email before you run out
- • 90% upgrade nudge — in-app banner + email when you're close to the limit
Annual Billing
Choose monthly, 3-month prepay (25% off), or annual billing (25% off) at checkout. Credits reset on your billing cycle.
Content DNA Profile
Analytics sync builds a profile of your best hooks, formats, and topics — on your dashboard and in Otto's prompts so every suggestion gets smarter.
AI Management Strategy
- • Analyze — AI reads your metrics for week/month/quarter
- • Generate AI Strategy Plan — full plan with recommendations
- • Strategy history & trend — track plans over time
- • Ask AI — Q&A about your strategy
Execute Strategy (draft posts from plan) — Pro
Analytics — two tabs
- • Overview — post status, engagement, platforms (Starter)
- • Campaign & Performance Report — per-campaign metrics, top posts, platform breakdown (Entrepreneur+)
Filter by 7, 30, or 90 days on both tabs.
Workflows
Build AI content pipelines — generate captions, images, or video from a topic. Schedule published posts in Scheduled Posts (pick account + time).
Live Content Score
When Otto schedules a post, you see an instant score with actionable tips — hook strength, CTA, length, and hashtags — before it goes live.
Recurring, Reels & Link Tracking
- • Recurring posts — daily / weekly / bi-weekly / monthly series
- • Reels & Stories — first-class placements when scheduling
- • UTM + short links — tag captions & bio; optional /r/ URLs
- • Link in bio — branded page with recent posts & social buttons
Otto-Pilot (autonomous)
Select a campaign and Otto runs research → content → scheduling using your full campaign brief (hashtags, pillars, KPIs, brand voice). Email when done.
Entrepreneur: command Otto from chat. Pro: hands-free Otto-Pilot runs.
Write API & Webhooks
- • POST /api/v1/posts — schedule from Zapier, Make, or custom apps
- • Outbound webhooks — Slack / Zapier on created, published, failed
- • Auto A/B — second variant on every scheduled post (Pro+)
- • Custom bio domains — serve link-in-bio on your domain
Client Performance Reports
Generate monthly KPI reports per client — posts published, engagements, platforms, media created. Share via public link or download as PDF.
White-Label Approval Emails
Content review emails use your agency name, logo, and sender display name — so clients see your brand, not Postrivio.
Need More Credits?
Top up any time — credits are added instantly to your account and never expire. Smart alerts warn you at 20% and nudge upgrades at 90% usage.
AI images: 10 credits · Subscription videos: 80 credits/video (up to 10s) · Credit-pack videos: 100 credits/video · Merges: 5 credits/merge
Everything Otto Can Do
Otto is a fully action-taking AI assistant — not just a chatbot. Highlights below; Otto ships with 90 tools you activate by chatting naturally.
Generate AI Image
Entrepreneur+Say "generate an image of…" — Otto creates it and saves it to your media library. 10 credits each. (Starter: use the Media Creation page button.)
Generate AI Video
Entrepreneur+Up to 10s AI video clips. 80 credits on your plan, 100 credits when using Credit Pack balance.
Schedule a Post
Entrepreneur+Tell Otto what to post and when — it schedules it to your connected account automatically.
Schedule Post with Media
Entrepreneur+Schedule a post that includes a generated image or video from your media library.
Post Now
Entrepreneur+Tell Otto "post this now" — published instantly to any connected account, with or without media.
View Upcoming Posts
All PlansAsk "what's scheduled this week?" — Otto lists your upcoming posts with dates and platforms.
Edit & Reschedule Posts
Entrepreneur+Update a caption or move a scheduled post to a new time — just ask Otto.
Cancel Scheduled Post
Entrepreneur+Cancel any scheduled post before it goes live — by ID or by describing it.
Draft Management
All PlansList, rename, or delete drafts by name — no menus needed.
Media Library Access
All PlansAsk "what images do I have ready?" — Otto lists your generated media with status and IDs.
Credit Balance
All PlansAsk "how many credits do I have?" — Otto shows remaining credits and your plan details.
Best Posting Times
All PlansOptimal posting windows per platform based on your history or industry benchmarks.
Social Account Info
All PlansSee all connected accounts with IDs and platform details — useful for multi-account posting.
Send Email
All PlansAsk Otto to send an email on your behalf — outreach, follow-ups, or client updates.
Post Preview
All PlansCharacter limits, above-the-fold preview, and hashtag warnings per platform before you publish.
Text Overlays on Media
Entrepreneur+Add captions, headlines, or CTAs on top of any image — no design tools needed.
Permanent Preferences
All Plans"Always post Instagram at 9am" → stored in your brand profile, applied to every future conversation.
AI Caption Regenerator
All PlansRewrite any caption in a different tone — funny, professional, urgent, casual, or inspirational.
Connect Social Accounts
All PlansOtto detects unconnected accounts and surfaces the OAuth connect button right in chat.
Bulk Schedule
Entrepreneur+Post the same content to multiple platforms at once — Otto can adapt the caption per platform too.
Repurpose Content
Entrepreneur+Rewrite one post into optimized versions for every platform simultaneously — not just a copy.
Hashtag Research
Entrepreneur+Categorized hashtag sets (high/mid/niche volume) for any topic and platform — copy-paste ready.
A/B Testing
Entrepreneur+Schedule two caption versions at staggered times from chat — then ask Otto to compare real engagement and declare a winner. Pro+ also gets auto A/B on every scheduled post.
AI Management Strategy
Entrepreneur+Analyze metrics, Generate AI Strategy Plan, view history & trends, Ask AI — dedicated page (not a generic PDF report).
Campaign & Performance Report
Entrepreneur+Analytics tab — per-campaign metrics, top posts, platform breakdown. Overview tab available on Starter.
Analytics on Demand
Entrepreneur+Ask "how did my LinkedIn posts do last month?" — Otto pulls real views, likes, and engagement data.
Ad Copy Generator
Entrepreneur+3 Facebook & Instagram ad variations — headline, primary text, description, and CTA within Meta's character limits.
Performance Summary
Entrepreneur+Plain-English analytics narrative for any time period — what worked, what didn't, what to do next week.
Account Health Check
Entrepreneur+Pings all connected accounts live to verify they are active with no recent post failures.
Workflows
Entrepreneur+AI content pipelines — generate caption, image, or video from a topic; schedule published posts in Scheduled Posts.
Otto-Pilot (Autonomous)
ProHands-free campaign runs — Otto uses your Advanced Campaign Settings brief (hashtags, pillars, KPIs, safe mode) end to end.
Execute Strategy
ProTurn AI Management Strategy plans into draft scheduled posts automatically (up to 5 drafts per run).
Trending Topics
Entrepreneur+7 timely topics in your industry — why it's hot now, your brand's content angle, and a ready-to-use hook.
Campaign Auto-Builder
Entrepreneur+One sentence → full multi-post campaign built, scheduled, and confirmed back to you automatically.
30-Day Content Calendar
ProFull month of posts across all platforms — themed weeks, seasonal events, varied content types. All scheduled automatically.
Repurpose for All Platforms
ProOne post repurposed and scheduled across all your connected platforms in a single command.
Compare Platforms
Entrepreneur+Side-by-side comparison of reach, engagement, and follower growth across all your connected platforms.
Predict Performance
Entrepreneur+Otto forecasts estimated reach, engagement rate, and best posting time for a post before you publish it.
Generate Report PDF
Entrepreneur+Otto compiles a downloadable analytics report you can share with clients or keep for your records. Agency plan also gets per-client monthly reports with PDF export.
Link in Bio
All PlansBranded /b/ page with links, recent posts, and social buttons. Pro/Agency: per-client pages and custom domains.
Recurring Posts
All PlansFrom the calendar, schedule a post to repeat daily, weekly, bi-weekly, or monthly — the series lands on your calendar upfront.
Reels & Stories
All PlansSchedule as feed, Reels, or Stories — sent to Instagram, Facebook, and Threads with the correct placement.
UTM Builder & Short Links
All PlansAdd UTM params to caption URLs and bio links. Optional short links at /r/code with click tracking. Defaults live on API Keys.
Capture Lead
Entrepreneur+Save a contact's name, email, phone, and source directly to your leads list in one command — no spreadsheet needed.
Add to CRM
Entrepreneur+Push any contact into your CRM with status, notes, and deal value — structured and logged by Otto instantly.
Lead Attribution Report
Entrepreneur+Ask "which posts are generating leads?" — Otto returns your full funnel: total leads, conversion rate, leads by status, platform breakdown, and the top lead-generating posts so you can see exactly which content makes you money.
Log Lead Mid-Chat
Entrepreneur+"Sarah wants to buy our product" — Otto logs Sarah instantly with platform, source, and any notes, adding her to your lead pipeline without you leaving the chat.
Account Status Dashboard
All PlansAsk "are all my accounts connected?" — Otto shows live connection status, post success rate, last post date, and any failures per account.
Post History
All PlansAsk Otto for your recent published posts — filtered by platform, date range, or account. Full status, caption, and delivery info included.
Track Post Delivery
All PlansAsk "did that post go out?" — Otto confirms delivery status, publish time, and platform for any post by ID or description.
Reconnect Social Account
All PlansIf an account goes stale or loses access, ask Otto to reconnect it — he surfaces the OAuth fix link directly in chat.
Refresh OAuth Token
All PlansAsk Otto to refresh a specific account's access token — fixes posting failures caused by expired platform credentials without re-linking.
Bulk Post Results
Entrepreneur+After a bulk schedule run, ask Otto for a full delivery report — success/failure per platform with error details for any that didn't go through.
Batch Refresh OAuth Tokens
Entrepreneur+Refresh access tokens for all connected accounts at once — one command keeps every platform current and posting without interruption.
Write API & Outbound Webhooks
Pro+POST /api/v1/posts to schedule from Zapier/Make/custom apps. Outbound webhooks fire on post.created, post.published, and post.failed (Slack or Zapier Catch Hook).
Send SMS
Coming SoonText-message follow-ups, lead notifications, and approval links from Otto.
Client Performance Reports
AgencyGenerate a monthly KPI report for any client — posts, engagements, platforms, media created — with a public share link and PDF download.
White-Label Approval Emails
AgencyContent approval emails show your agency name, logo, and sender — not Postrivio branding. Configure in Profile or Agency Billing.
Trim & Edit Video
Entrepreneur+Trim clips, merge videos, or edit media from your library — saved as new items ready to schedule.
Edit Image
Entrepreneur+Ask Otto to adjust images in your media library — crop, filters, overlays, and variations without leaving chat.
Live Post Performance
All PlansAsk how recent posts are performing — Otto pulls live views, likes, and engagement for your top posts.
Showing popular capabilities — Otto includes 90 tools total, including diagnostics, credit usage, draft overview, and more.