Pricing & Plans

Monthly, 3-month prepay, or annual — 25% off when you pay in advance

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Earn 30% recurring commission promoting Postrivio — join the Affiliate Program.

Pay 3 months upfront and save 25%. Pay annually and save 25%. Credits reset monthly on all plans.

Included on every plan

✓ Otto Memory — persistent business context across chats

✓ Weekly performance email — Monday inbox recap

✓ Smart credit alerts — 20% low warning & 90% upgrade nudge

✓ Performance insights — Otto learns from your analytics

✓ Content DNA — your winning hooks, formats & topics on the dashboard

✓ Data export — download posts, media & campaigns as ZIP

Starter

$40/month

9 platforms · 1,000 credits/month

28 videos or 125 images or mix it up

🙋 AI assists

📱 Multi-Platform Publishing
✅ Connect up to 9 social accounts
✅ Post to Instagram, Facebook, LinkedIn, TikTok, Twitter/X, YouTube, Pinterest, Threads, Bluesky
✅ Platform-specific content variations
📅 Scheduling & Publishing
✅ Manual post creation & scheduling
✅ Drag & drop calendar scheduling
✅ Calendar view (day / week / month)
✅ Publishing queue management
✅ Auto-publish at scheduled times
🎨 AI-Assisted Content Creation
✅ AI Image Generation — via Media Creation page (button-driven)
✅ AI Video Generation — via Media Creation page (button-driven)
✅ AI caption writer
✅ AI content ideas
✅ AI Caption Regenerator — rewrite in 5 tones instantly
✅ Post Preview — char limits, fold point, hashtag warnings per platform
📁 Content Management
✅ Media library
✅ Drafts — create, edit, rename, delete
✅ Post templates
✅ Content library
🧠 Otto AI — Info & Advice Only
✅ Otto Memory — remembers your business across conversations
✅ Brand Voice Profile — tone, topics, industry, avoid list
✅ Permanent Preferences — "always post at 9am", remembered forever
✅ Hashtag Research — ask Otto for hashtag suggestions
✅ Draft Management — ask Otto to list or describe your drafts
✅ Upcoming Posts — ask Otto what's scheduled
✅ Credit Balance — ask Otto how many credits you have
✅ Account Status Dashboard — ask if all accounts are live and posting correctly
✅ Post History — ask Otto for recent published posts by platform or date
✅ Track Post Delivery — confirm any post's delivery status and publish time
✅ Reconnect Account — Otto surfaces the fix link when an account goes stale
✅ Refresh OAuth Token — fix expired credentials without re-linking the account
Otto gives you information and suggestions. You take the action.
👥 Team
✅ 1 team seat — invite a collaborator with role-based access
📢 Campaigns
✅ Campaign manager — create, edit, schedule posts per campaign (unlimited campaigns; uses credits)
✅ Advanced Campaign Settings — hashtags, content pillars, KPIs, brand guidelines, mentions, competitors, budget, safe mode
✅ Campaign images & videos billed from your credit balance
📊 Analytics
✅ Analytics Overview — posts, engagement, platform breakdown (7/30/90 days)
✅ Post performance breakdown
✅ Weekly Performance Email — Monday recap delivered to your inbox
✅ Performance Insights — dashboard card; Otto uses your results to improve suggestions
✅ Smart Credit Alerts — email at 20% remaining; in-app nudge at 90%
✅ Credit Auto-Refill — never run out mid-campaign
Not included
~~🚫 Otto executes actions (post, schedule, generate) from chat~~
~~🚫 Voice commands~~
~~🚫 Workflows~~
~~🚫 AI Marketing Strategy (Analyze + Plan)~~
~~🚫 Campaign & Performance Report tab~~
~~🚫 Bulk scheduling~~
~~🚫 Campaign auto-builder~~
~~🚫 A/B testing~~
~~🚫 Performance summary narratives~~
~~🚫 Ad copy generator~~
~~🚫 Otto Proactive Suggestions~~
~~🚫 Full AI Autopilot~~

Entrepreneur

Pro

$160/month

9 platforms · 4,000 credits/month

114 videos or 500 images or mix it up

🚀 Otto runs everything — no input required

🚀 Everything in Entrepreneur, plus:
👥 Team
✅ 3 team seats — invite collaborators with role-based access
🤖 Full Otto Autopilot
✅ Otto-Pilot — hands-free runs using your full campaign brief (hashtags, pillars, KPIs, safe mode)
✅ Execute Strategy — turn AI Marketing Strategy plans into draft scheduled posts
✅ Otto Proactive Suggestions — Otto checks in when you go quiet, without being asked
✅ Auto Content Creation — Otto writes, generates, and posts on a schedule you set once
✅ Auto Image & Video Generation — Otto creates media as needed, no prompt required
✅ Auto Campaign Creation & Launch — Otto detects upcoming events and launches campaigns proactively
✅ 30-Day Calendar Auto-Execution — Otto builds the calendar AND runs it, week after week
✅ Weekly Auto-Analysis — Otto reviews your analytics every Monday and adjusts strategy automatically
✅ AI Personality Customization — tune exactly how Otto communicates on your behalf
Set it once. Otto handles everything from there.
📊 Premium Analytics
✅ Performance forecasting
✅ Sentiment Analysis — positive/neutral/negative breakdown, top resonating themes, and an AI recommendation
✅ Audience Demographics — age breakdown, gender split, top locations, interests, and peak activity hours
✅ Custom report builder
✅ Brand monitoring & crisis detection
✅ Competitor analytics
✅ Auto A/B Testing — every scheduled post gets a second variant; Otto compares results in 48h and saves learnings
✅ Competitor Steal Mode — repurpose any competitor's top post for your brand in one click
✅ Viral Moment Alerts — spiking keywords trigger 3 draft posts + dashboard banner
✅ REST API keys — integrate with Zapier, Make.com, or custom apps
🔊 Social Listening
✅ Social Listening Dashboard — monitor brand mentions, keywords & hashtags across all platforms in real time
✅ Sentiment Analysis per Mention — positive / negative / neutral classification on every alert
✅ Negative Reputation Alerts — catch issues the moment they appear
✅ Keyword & Hashtag Monitoring — configure unlimited keywords; alerts triggered on match
✅ Social Listening Summary (Otto) — ask "what are people saying about me?" for an instant report
✅ Scan for Mentions (Otto) — trigger a live multi-platform sweep from chat
✅ Trending from Listening Data (Otto) — Otto surfaces trending keywords with sentiment direction from your real mention data
🔍 Discovery & Competitor Intelligence
✅ Find Influencers — Otto surfaces relevant influencers with follower counts, engagement rates & contact info
✅ Competitor Intelligence Dashboard — track competitors' follower counts, posting frequency & top content
✅ Competitor Overview (Otto) — ask "how are my competitors doing?" for a full side-by-side breakdown from chat
✅ Product opportunity detection
🎯 Full CRM & Lead Generation
✅ Send SMS — Otto sends instant SMS messages to any number via Twilio (follow-ups, notifications)
✅ Full lead management pipeline

AGENCIES

Agency

See full agency overview →

$360/month

9 platforms · 9,000 credits/month

228 videos or 1,000 images or mix it up

🏢 Multi-client workspace with team seats & client billing

🏢 Everything in Pro, plus:
👥 Agency Workspace
✅ 20 team seats — invite admins, editors & viewers
✅ Client management dashboard — manage all clients in one place
✅ Per-client campaigns & posts — scoped workspace for each client
✅ Agency billing profile — legal name, address & invoice branding
✅ Client invoicing — branded invoices; clients pay your agency directly
✅ Client performance reports — monthly KPI report per client with shareable link & PDF download
✅ Client approval portal — invite clients to review, approve, or reject drafts via a branded link
✅ White-label approval emails — your agency name, logo & sender on content review emails
📈 Higher Limits
✅ 9,000 credits/month — highest monthly allowance
✅ Unlimited campaigns (uses credits) · 240 posts/month
✅ 50 GB storage
✅ Full Otto Autopilot — same autonomous automation as Pro

New in the platform

Campaigns, Intelligence & Agency Tools

Advanced campaign settings, Otto memory, performance learning, smart billing, and agency client reporting — all in one platform.

All plans

Advanced Campaign Settings

On Create/Edit Campaign, define hashtags, content pillars, KPIs, key messages, brand guidelines, competitors, influencer targets, success metrics, budget allocation, client (agency), and safe mode.

Otto-Pilot, workflows, and the campaign orchestrator read these fields when generating content.

All plans

Campaign hub

• AI Campaign Wizard on create (image/video/post options)
• Per-campaign analytics page (Entrepreneur+)
• Unlimited campaigns — images & videos billed from credits
• Duplicate, schedule all, publish now

All plans

Otto Memory

Persistent memory across conversations — posting habits, content preferences, brand notes, and performance insights. View and edit anytime in Otto Memory settings.

All plans

Performance Insights

Analytics sync feeds Otto's memory and autopilot prompts. Dashboard card highlights what's working so Otto improves recommendations over time.

All plans

Weekly Email & Credit Alerts

• Monday performance email — posts, credits, platform breakdown, Otto tip
• 20% low-credit warning — one-time email before you run out
• 90% upgrade nudge — in-app banner + email when you're close to the limit

All plans

Annual Billing

Choose monthly, 3-month prepay (25% off), or annual billing (25% off) at checkout. Credits reset on your billing cycle.

All plans

Content DNA Profile

Analytics sync builds a profile of your best hooks, formats, and topics — on your dashboard and in Otto's prompts so every suggestion gets smarter.

Entrepreneur+

AI Marketing Strategy

• Analyze — AI reads your metrics for week/month/quarter
• Generate AI Strategy Plan — full plan with recommendations
• Strategy history & trend — track plans over time
• Ask AI — Q&A about your strategy

Execute Strategy (draft posts from plan) — Pro

Entrepreneur+

Analytics — two tabs

• Overview — post status, engagement, platforms (Starter)
• Campaign & Performance Report — per-campaign metrics, top posts, platform breakdown (Entrepreneur+)

Filter by 7, 30, or 90 days on both tabs.

Entrepreneur+

Workflows

Build AI content pipelines — generate captions, images, or video from a topic. Schedule published posts in Scheduled Posts (pick account + time).

Entrepreneur+

Live Content Score

When Otto schedules a post, you see an instant score with actionable tips — hook strength, CTA, length, and hashtags — before it goes live.

Pro

Otto-Pilot (autonomous)

Select a campaign and Otto runs research → content → scheduling using your full campaign brief (hashtags, pillars, KPIs, brand voice). Email when done.

Entrepreneur: command Otto from chat. Pro: hands-free Otto-Pilot runs.

Pro

Steal Mode & Viral Alerts

• Steal Mode — repurpose competitor top posts for your brand
• Viral Moment Alerts — spiking keywords → 3 drafts + dashboard banner
• Auto A/B — second variant on every scheduled post (Pro+)

Agency

Client Performance Reports

Generate monthly KPI reports per client — posts published, engagements, platforms, media created. Share via public link or download as PDF.

Agency

White-Label Approval Emails

Content review emails use your agency name, logo, and sender display name — so clients see your brand, not Postrivio.

Credit Packs

Need More Credits?

Top up any time — credits are added instantly to your account and never expire. Smart alerts warn you at 20% and nudge upgrades at 90% usage.

Micro

$10

250 credits

~22 images or ~5 videos

Buy Pack

Small

$18

500 credits

~43 images or ~10 videos

Buy Pack

Everything Otto Can Do

Otto is a fully action-taking AI assistant — not just a chatbot. All 87 tools below are activated by chatting naturally.

All Plans Entrepreneur+ Pro Only Agency

Generate AI Image

Entrepreneur+

Say "generate an image of…" — Otto creates it and saves it to your media library. 8 credits each. (Starter: use the Media Creation page button.)

Generate AI Video

Entrepreneur+

3–15 second AI video clips from a text description. 35 credits each. (Starter: use the Media Creation page button.)

Schedule a Post

Entrepreneur+

Tell Otto what to post and when — it schedules it to your connected account automatically.

Schedule Post with Media

Entrepreneur+

Schedule a post that includes a generated image or video from your media library.

Post Now

Entrepreneur+

Tell Otto "post this now" — published instantly to any connected account, with or without media.

View Upcoming Posts

All Plans

Ask "what's scheduled this week?" — Otto lists your upcoming posts with dates and platforms.

Edit & Reschedule Posts

Entrepreneur+

Update a caption or move a scheduled post to a new time — just ask Otto.

Cancel Scheduled Post

Entrepreneur+

Cancel any scheduled post before it goes live — by ID or by describing it.

Draft Management

All Plans

List, rename, or delete drafts by name — no menus needed.

Media Library Access

All Plans

Ask "what images do I have ready?" — Otto lists your generated media with status and IDs.

Credit Balance

All Plans

Ask "how many credits do I have?" — Otto shows remaining credits and your plan details.

Best Posting Times

All Plans

Optimal posting windows per platform based on your history or industry benchmarks.

Social Account Info

All Plans

See all connected accounts with IDs and platform details — useful for multi-account posting.

Send Email

All Plans

Ask Otto to send an email on your behalf — outreach, follow-ups, or client updates.

Post Preview

All Plans

Character limits, above-the-fold preview, and hashtag warnings per platform before you publish.

Text Overlays on Media

Entrepreneur+

Add captions, headlines, or CTAs on top of any image — no design tools needed.

Permanent Preferences

All Plans

"Always post Instagram at 9am" → stored in your brand profile, applied to every future conversation.

AI Caption Regenerator

All Plans

Rewrite any caption in a different tone — funny, professional, urgent, casual, or inspirational.

Connect Social Accounts

All Plans

Otto detects unconnected accounts and surfaces the OAuth connect button right in chat.

Bulk Schedule

Entrepreneur+

Post the same content to multiple platforms at once — Otto can adapt the caption per platform too.

Repurpose Content

Entrepreneur+

Rewrite one post into optimized versions for every platform simultaneously — not just a copy.

Hashtag Research

Entrepreneur+

Categorized hashtag sets (high/mid/niche volume) for any topic and platform — copy-paste ready.

A/B Testing

Entrepreneur+

Schedule two caption versions at staggered times from chat — then ask Otto to compare real engagement and declare a winner. Pro+ also gets auto A/B on every scheduled post.

AI Marketing Strategy

Entrepreneur+

Analyze metrics, Generate AI Strategy Plan, view history & trends, Ask AI — dedicated page (not a generic PDF report).

Campaign & Performance Report

Entrepreneur+

Analytics tab — per-campaign metrics, top posts, platform breakdown. Overview tab available on Starter.

Analytics on Demand

Entrepreneur+

Ask "how did my LinkedIn posts do last month?" — Otto pulls real views, likes, and engagement data.

Ad Copy Generator

Entrepreneur+

3 Facebook & Instagram ad variations — headline, primary text, description, and CTA within Meta's character limits.

Performance Summary

Entrepreneur+

Plain-English analytics narrative for any time period — what worked, what didn't, what to do next week.

Account Health Check

Entrepreneur+

Pings all connected accounts live to verify they are active with no recent post failures.

Workflows

Entrepreneur+

AI content pipelines — generate caption, image, or video from a topic; schedule published posts in Scheduled Posts.

Otto-Pilot (Autonomous)

Pro

Hands-free campaign runs — Otto uses your Advanced Campaign Settings brief (hashtags, pillars, KPIs, safe mode) end to end.

Execute Strategy

Pro

Turn AI Marketing Strategy plans into draft scheduled posts automatically (up to 5 drafts per run).